Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Mr Luck Casino UK ("we," "us," "our," or "theabbotselm.co.uk") collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy in accordance with UK and European data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for newsletters.
- Technical Information: IP address, browser type, device information, and operating system.
- Usage Data: Pages visited, time spent on site, links clicked, and referring website URLs.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
How We Use Information
We use collected information for the following purposes:
- To provide and improve our website services and user experience.
- To conduct analytics and monitor website performance using tools such as Google Analytics.
- To track affiliate conversions and referral activity for our casino partners.
- To send newsletters, updates, or promotional content (with your consent).
- To comply with legal obligations and prevent fraud or misuse.
Cookie Policy
Our website uses cookies and similar technologies to enhance your experience. Cookie types include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to our casino partners for commission purposes.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can manage or opt-out of non-essential cookies via your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to casino operators, affiliate partners, and other third-party websites. We are not responsible for the privacy practices, content, or policies of these external sites. We recommend reviewing their individual privacy policies before providing personal information. Your use of third-party websites is governed by their respective terms and conditions.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
To exercise these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for up to 12 months. Affiliate tracking data may be retained for longer periods to calculate commissions and resolve disputes. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: theabbotselm.co.uk
We aim to respond to all privacy inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.